Company: Mahindra Last Mile Mobility
Campaign Name: Pricing campaign
Campaign category: Market Research
Coverage: PAN INDIA 24 cities
Objective: Providing back-end support arrive on correct product pricing from the key markets
Methodology: MOM Manpower driven activity without any repetition. Collecting Consumers’ Voices & Views, current POS, Price List and product’ quotations
High Points
- Reaching out to 200+ Automotive Dealers consistently for last 15 months with deferent teams.
- No outlet was visited by same manpower more than once